As a vacation rental host or owner, growing your Airbnb or rental business is crucial to increasing your revenue and profits. Here are 8 unconventional methods to help you grow your Airbnb rental business that you may not have thought of yet:
8. Utilize Influencer Marketing: (personal favorite of mine :-)
Partner with Travel Influencers who have an engaged following on social media, or who's vibe you enjoy on line. Offer them a free stay in exchange for promoting your vacation rental on their social media platforms. Make sure to choose influencers who align with your brand and target the same demographic as your ideal guest.
Create a Sponsored Content Campaign Offer influencers a fee to create a post promoting your vacation rental. Make sure the influencer's audience aligns with your target demographic, and consider offering a discount code or special offer for their followers to encourage bookings.
Host an Influencer Event at your vacation rental. Invite influencers and a few of their followers to attend the event. You could offer guests a cooking class or wine tasting at your rental. Offering the Travel Influencer a free stay in exchange for promoting the event and your rental on their social media platforms, is a brilliant way to get your airbnb rental out there more.
7.Offer Virtual Tours:
Utilize video conferencing tools, such as Zoom or Skype, to offer virtual tours of your vacation rental. Schedule a call with potential guests or even share it on your social platforms as an event and give them a live tour of your rental, answering any questions they may have.
Create a Virtual Tour Video of your vacation rental. Use a combination of photos, videos, and 360-degree images to showcase your rental's features and amenities. Make sure the video is easy to access and view on your website and social media platforms.
Utilize Virtual Reality to offer a fully immersive virtual tour of your vacation rental.You can create a virtual reality experience that allows potential guests to explore your rental and the surrounding area, and encourages them to book.
6.Using Augmented Reality:
Offer AR-Enabled Brochures: Offer AR-enabled brochures to potential guests. Use augmented reality technology to enhance the traditional brochure experience and provide an interactive tour of your vacation rental.
Utilize AR-Enabled Social Media Posts: Utilize AR-enabled social media posts to promote your vacation rental.
Use augmented reality filters and lenses to showcase your rental and encourage guests to book.
5. Social Media Contests:
Host a giveaway contest on social media platforms, such as Facebook or Instagram. Offer a free stay in your vacation rental as the prize, and encourage guests to enter by following your social media accounts, tagging friends, or sharing your post. Don't forget to reach back out to those Travel Influencers, so they can share it with their audience as well, for more reach.
Host a Photo Contest on social media platforms, where guests can submit photos of their stay at your vacation rental. Offer a free stay as the prize, and encourage guests to share the contest with their friends and followers.
Utilize User-Generated Content in your social media contests. Encourage guests to share photos, videos, or testimonials of their stay at your vacation rental, and offer a prize for the best submission.
4.Utilize Podcast Advertising:
Target Niche Travel Podcasts that cater to your target audience. Utilize podcast advertising to promote your vacation rental and reach a highly engaged audience.
Offer a Special Deal for Podcast Listeners who book your vacation rental. Mention the deal in your podcast ad, and encourage listeners to book through a unique promo code.
Participate in Podcast Interviews as a subject matter expert in the vacation rental industry. Utilize the opportunity to promote your rental and offer tips and advice for listeners planning a vacation.
3.Utilize Virtual Reality:
Create a Virtual Reality Tour of your vacation rental. Utilize virtual reality technology to provide potential guests with an immersive and interactive tour of your rental, showcasing its features and amenities.
Offer Virtual Reality Viewings of your vacation rental to potential guests. Utilize virtual reality technology to provide a fully immersive experience, and encourage guests to book.
Utilize Virtual Reality for Marketing Create virtual reality experiences that showcase your rental and the surrounding area, and promote your rental on social media platforms and travel websites.
2.Offer Unique Experiences:
Partner with Local Businesses to offer unique experiences for guests staying at your vacation rental. Offer packages that include activities such as wine tastings, cooking classes, or guided tours.
Create or Offer Customized Itineraries for guests staying at your vacation rental. This one I absolutely adore. It reminds me of the vacation my husband and I did with Pack Up N Go. The thrill of not knowing where we were going...and then arriving and about 85% of our trip planned around things we enjoyed!!?? Was incredibly memorable for us. If their getaway has some flexibility, you could curate a complete itinerary for your guests. To get them out and about, while enjoying a hands off approach to seeing whats around them. You could also offer personalized recommendations for activities and experiences based on the guests' interests and preferences.
Utilize Technology: Utilize technology to offer unique experiences for guests. Offer virtual reality tours, augmented reality brochures, or mobile app experiences that showcase the local area and provide guests with recommendations for activities and experiences.
1.Utilize Interactive Maps:
Highlight Local Attractions: Utilize interactive maps to highlight local attractions and experiences for guests staying at your vacation rental. Create custom maps that showcase the local area and provide guests with recommendations for activities and experiences.
Provide Directions: Use interactive maps to provide guests with directions to your vacation rental, local attractions, and other destinations. Utilize mapping software, such as Google Maps, to create custom directions and embed them on your website.
Create Virtual Tours: Create virtual tours of the local area using interactive maps. Utilize mapping software, such as Google Street View, to create immersive tours that showcase the local area and provide guests with a sense of what to expect.
To create interactive maps, you can utilize mapping software, such as Google Maps or Bing Maps. Simply enter your location, add markers for local attractions, and customize the map to fit your needs. You can then embed the map on your website or share it with guests via email or social media. By utilizing interactive maps, you can provide guests with an interactive and immersive experience, and help them plan their vacation and explore the local area.
By utilizing these unconventional methods, you can grow your Airbnb rental business and increase your revenue and profits. By offering unique experiences, utilizing social media contests, and utilizing virtual reality and augmented reality, you can differentiate your rental from your competitors and attract new guests.